H&M and Zara have just been linked to devastating pollution in Asia. The clothes many Europeans love to buy and wear are made with fabrics from factories that dump untreated, toxic water directly into rivers and streams.;
Clean production technologies already exist and could be widely implemented, if brands like H&M and Zara demanded them. Brands can play a key role in this process by demanding that viscose companies clean up their act and by offering them support in transitioning towards more sustainable production processes.